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Blue Origin’s New Shepard carries Jeff Bezos and three crew members to space and back

Blue Origin successfully completed its first crewed launch Tuesday, sending four human passengers to space – including the company’s founder, Jeff Bezos. The result of billions of dollars of investment, dozens of test launches and some petty squabbling amongst ultra-rich founders, the triumph of the New Shepard, along with that of Virgin Galactic earlier this month, undoubtably heralds the dawn of a new age of space tourism.
It was quite the media spectacle. The mission took place at Launch Site One, Blue Origin’s sprawling and secretive facility that sits around thirty miles north of the small town of Van Horn, Texas. Every hotel in Van Horn and nearby towns were sold out of rooms in the days leading to launch as spectators traveled in for the event; meanwhile, a huge gaggle of local, national and online outlets (including yours truly) swarmed the Press Site as early as 2:30 AM CST. Despite some premature calls for rain in the early hours of the morning, the skies stayed clear and things mostly kept to schedule.
The four-person crew – including Bezos, his brother, Mark, 18-year old student Oliver Daemen, and aviation pioneer and Mercury 13 veteran Wally Funk – emerged from the training center and caught a Rivian R1S electric SUV to the launch pad around 45 minutes prior to launch. (Bezos drove a Rivian R1T pickup to the landing site of the rocket after its last test, a nod to Amazon’s sizeable investment in the EV startup). The crew climbed the launch tower and took a brief respite in an adjacent shelter, before climbing into the capsule, dubbed RSS First Step.
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