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How F1 got the data crunched for its new race car

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Friends! Hello and thanks for dropping by. Today we have lots of our usual fare: Funding rounds to digest, some data on the startup market (thank you, DocSend), and the like. But we’re starting with a passion of mine: Racing.
The Exchange has made various jokes about technology money finding its way into the Formula One world this year. Companies like Splunk and Webex and Microsoft and Zoom and Oracle and others are sponsoring teams, races and the league itself.
One particular F1 partner of note is Amazon. Its public cloud project, AWS, has powered on-screen graphics for the sport, for example. Sure, sometimes fans wonder precisely how the group’s compute clusters are coming up with certain metrics, but AWS’ notes on tire wear are useful and timely.
It turns out, however, that behind the scenes Amazon has been more active in the F1 world than I had previously understood. In short, the tech-and-F1 money story that we’ve discussed was just a piece of a larger puzzle. How so? It turns out that AWS was key to the design process of F1’s new 2022 car.
It looks like this:
How F1 got the data crunched for its new race car
Image Credits: Formula One
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