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Kenya’s AIfluence closes $1M for its AI-powered influencer marketing platform

Influencer marketing is one of the fastest-growing and one of the most impactful media channels today. There’s a growing ad-blocking movement and key demographics are spending less time in front of TVs.
Marketers have now realized that their customers trust the recommendations of people they relate with. However, despite this being an impactful channel, brand teams globally face a major dilemma: determining the ROI of influencer marketing campaigns.
AIfluence is a two-year-old startup with an AI-driven influencer marketing approach to measuring these campaigns. Today, the company is announcing that it has raised $1 million in seed investment led by Dubai-based EQ2 Ventures. Other investors include Antler East Africa, Oui Capital, ArabyAds, and an unnamed European family office.
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