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Income verification is white-hot right now, and Plaid wants in

Fresh off the termination of its planned merger with Visa, Plaid announced Thursday a new income verification product, which it said is aimed at “improving the lending lifecycle” with payroll data.
Dubbed simply Income, the new product — which is currently in beta — is designed to make it easier for people to verify their income in order to do things like secure loans, qualify for mortgages, rent apartments and lease cars, among other things.
Plaid Income gives lenders — both at fintech companies and financial institutions — verified and permissioned data on the income, employment status and tax liabilities of individual users.
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