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Jungle Scout raises $110M, acquires Downstream Impact to help 3rd parties sell on marketplaces like Amazon

There has been a rapid proliferation of roll-up companies armed with wallets full of money to consolidate promising smaller merchants that sell on Amazon and other marketplaces, the idea being to create economies of scale to help them sell more effectively and grow. Today, a company that is somewhat doing the opposite — building tools to help Amazon sellers work better on their own — is announcing significant funding to keep growing its business.
Jungle Scout, an Austin-based company that builds tools covering services like search and market analytics, inventory management, and sales intelligence for companies selling on Amazon, has raised $110 million in equity that it is using in part to make an acquisition — Downstream Impact, a specialist in Amazon advertising founded by two ex-Amazon execs who did early work on Amazon’s in-house advertising efforts — and in part to continue growing its business.
You may not know the name but Jungle Scout it is quietly huge. It says that its tools impact some $8 billion in Amazon revenue with around 500,000 brands and entrepreneurs already using it. Its data engine ingests search, purchasing, and other information for some 500 million Amazon products, which it then turns into data to help customers sell on Amazon better.
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