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West Tenth’s app encourages women to start home businesses, not join MLMs

A new digital marketplace called West Tenth, now backed by $1.5 million in seed funding, wants to give women a platform to start and grow their home-based businesses. Through its mobile app, women can promote their business to others in the local community, then field inquiries and requests through the app’s integrated messaging platform, as well as finalize transactions through in-app payments.
The startup was co-founded by Lyn Johnson and Sara Sparhawk, who met when they both worked in finance. Johnson remained in finance, but Sparhawk later moved on to work at Amazon.
Johnson explains that her experience led her to better understand the economic inequality of women in the U.S., where they only own 32 cents to every dollar in financial assets than men own. A large driver of this is that women leave the workforce, often to raise children, which results in years where they don’t have earnings.
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