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Emotive raises $50M to make text marketing more conversational

While more businesses are turning to text messages as a marketing channel, Emotive CEO Brain Zatulove argued that most marketers are just treating it as another newsletter blast.
The reason the channel performs so well is its not saturated, Zatulove said. But thats changing, and as it does, companies will have to do more to cut through the noise.
Thats what he said Emotive provides, by enabling text marketing that feels like a real conversation with another human being, rather than just another email blast. He compared it to the sales associate who would greet you when you first walked into a department store, pre-COVID.
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