While more businesses are turning to text messages as a marketing channel,
Emotive CEO Brain Zatulove argued that most marketers are just treating it as another “newsletter blast.”
“The reason the channel performs so well is it’s not saturated,” Zatulove said. But that’s changing, and as it does, companies will have to do more to “cut through the noise.”
That’s what he said Emotive provides, by enabling text marketing that feels like a real conversation with another human being, rather than just another email blast. He compared it to the sales associate who would greet you when you first walked into a department store, pre-COVID.
