Workiz locks in $13M for productivity tools aimed at home services professionals

Knowledge workers — those whose professions tend to be anchored to desks or computers — have long been the most obvious and primary focus for a lot of B2B apps and services. But as the wider world migrates to doing more and more on smartphones and other connected devices, the opportunity to build for the rest of the global workforce continues to grow. Today, one of the startups targeting smaller businesses in the area of field service is announcing a round of funding that underscores that trend.
Workiz, which has developed a platform to help small business in the home services space — locksmiths, removals companies, large appliance repairs, and others — book jobs, manage teams, keep in communication with customers, bill them, and also — taking a page from the world of knowledge workers — run data analytics connected to their jobs to optimize business more in the future, has closed a funding round of $13 million.
The funding round was oversubscribed — it actually grew to $13 million in the week between getting pitched this story and writing it — and it comes on the back of a year that has seen double-digit growth exceeding what the startup had expected to achieve in 2020, said CEO Adi (Didi) Azaria in an interview.
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