Following acquisition, Episerver rebrands as Optimizely

After acquiring Optimizely last fall, content management company Episerver is adopting the Optimizely name for the entire organization.
CEO Alex Atzberger told me that the company will be rolling out new branding in the next coming months, as well as renaming its entire product suite to reflect the Optimizely brand.
“We believe it’s no longer just about personalizing the experience or driving recommendations,” Atzberger said. “The brand and word Optimizely really signifies optimal performance. Companies today of any size, any scale [need to be] much more sophisticated in terms of how they digitally connect with their customers. It’s a never-ending story.”