Grindr on the hook for 10M over GDPR consent violations

Grindr, a gay, bi, trans and queer hook-up app, is on the hook for a penalty of NOK100,000,000 (aka 10M or ~$12.1M) in Europe.
Norways data protection agency has announced its notified the US-based company of its intention to issue the fine in relation to consent violations under the regions General Data Protection Regulation (GDPR) which sets out strict conditions for processing peoples data.
The size of the fine is notable. GDPR allows for fines to scale up to 4% of global annual turnover or up to 20M, whichever is higher. In this case Grindr is on the hook for around 10% of its annual revenue, per the DPA. (Although the sanction is not yet final; Grindr has until February 15 to submit a response before the Datatilsynet issues a final decision.)
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