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Grindr on the hook for ˆ10M over GDPR consent violations

Grindr, a gay, bi, trans and queer hook-up app, is on the hook for a penalty of NOK100,000,000 (aka ˆ10M or ~$12.1M) in Europe.
Norway’s data protection agency has announced it’s notified the US-based company of its intention to issue the fine in relation to consent violations under the region’s General Data Protection Regulation (GDPR) which sets out strict conditions for processing people’s data.
The size of the fine is notable. GDPR allows for fines to scale up to 4% of global annual turnover or up to ˆ20M, whichever is higher. In this case Grindr is on the hook for around 10% of its annual revenue, per the DPA. (Although the sanction is not yet final; Grindr has until February 15 to submit a response before the Datatilsynet issues a final decision.)
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