Pinterest is expanding its virtual makeup try-on capabilities with today’s launch of a new augmented reality feature that allows online shoppers to virtually try on new eyeshadow. Initially, Pinterest is allowing try-on with 4,000 shades from brands like Lancome, YSL, Urban Decay, and NYX Cosmetics.
The feature leverages Pinterest’s existing Lens visual search technology, its
skin tone ranges feature, and computer-vision powered recommendations, the company says. We also understand Pinterest is incorporating elements from data partner
ModiFace, including digitization parameters that ensure the products recognized are mapped to ModiFace’s database for higher-quality rendering.
This not Pinterest’s first virtual makeup feature. The company had previously launched an AR try-on experience
for lipstick a year ago, which has now grown to include 10,000 shades, discoverable from 48 million beauty pins from brands like Estee Lauder, bareMinerals, Neutrogena, NARS, Cle de Peau, Thrive Causemetics, NYX Professional Makeup, YSL Beaute, Lancome, and Urban Decay. Retailers, including Kohl’s, have also used AR try-on to reach consumers.
