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Bryte raises $24m, pivots from selling $8k AI-powered mattresses to licensing its tech

Bryte today announced $24M in Series A funding led by ARCHina Capital. This comes as the company moves away from selling its $8,000 mattress direct to consumers and instead is working with partners who would utilize Bryte’s technology in their mattresses.
Bryte says several deals are in the works.
According to the company, this pivot has always been part of the plan. They feel that through licensing, they can better accomplish the company’s goal of improving people’s sleep experience. Bryte doesn’t want to become another direct to consumer brand, but rather the underlying technology in some of the best mattresses.
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