BBVA says that it is shutting down banking app Simple, will transfer users to BBVA USA

Some consolidation is underway in the world of challenger banking apps. BBVA today told users of Simple — the pioneering mobile and online banking app that it acquired for $117 million in 2014 — that it is planning to shut down the service, moving accounts to BBVA’s USA business in the process.
The move is part of an ongoing effort at BBVA — which had been an active investor and acquirer of startups — to streamline its business as it works on closing a merger with PNC. The latter bank announced in November last year that it would acquire the US business of BBVA for $11.6 billion.
In a note Simple sent out earlier today to users — being shared on Twitter by a number of them — the bank said that it will be transitioning their accounts to be serviced by BBVA USA, which already housed the accounts.
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