Google and IAB adtech targeted with more RTB privacy complaints

Another batch of complaints has been filed with European Union data protection agencies urging enforcement action against the adtech industry’s abuse of Internet users’ information to target ads.
The complaints argue that behavioural ads are both harmful and unlawful.
Earlier complaints over the same Real-Time Bidding (RTB) programmatic advertising issue were filed across the EU in 2018 and 2019 but have yet to result in any substantive regulatory action.