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YouTube upgrades Premieres with trailers, themes and a live pre-show option

YouTube today is launching three new features designed to improve its “Premieres” experience, including trailers, themes, and live stream “pre-shows” that later redirect to the main event. Premieres, which first arrived in 2018, are designed to give creators the ability to leverage the revenue generation possibilities that come with live videos without having to actually “go live.”
Instead, Premieres allow creators to promote a scheduled video release by pointing fans to a landing page with a live chat in the sidebar, just like other live videos. This lets creators take advantage of money-making features like SuperChat, Stickers, ads, and Channel Memberships.
However, some creators want to engage with fans live ahead of their video premiere. The new “Live Redirect” feature will now make it a more seamless experience when they do so, as it allows creators to host a live stream that redirects to the upcoming Premiere just before it starts. This gives creators time to build up their audience ahead of the video’s release, as they can now not only join the chat to engage fans, but also live stream to their fans directly.
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