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Cyber Monday: up to $12.7B will be spent online, marking biggest-ever US shopping day

Thanksgiving and Black Friday online shopping this year had big gains on 2019, but both still fell somewhat short of expectations in what is proving to be a good if more muted holiday shopping season, without the usual physical crowds to help enforce Covid-19 social distancing and many feeling the economic strain of the health pandemic.
Now all eyes are on “Cyber Monday,” which has for the last several years has been the biggest online shopping day of the four-day stretch. Adobe predicts that it will be the biggest shopping day yet in the US, with between $10.8 billion and $12.7 billion spent, while Salesforce’s forecast is in the middle of that range, $11.8 billion. Globally, Salesforce believes the figure will be $46 billion.
Adobe figure of 40% of sales on smartphones has been relative steady all week. Shopify, which typically works with smaller merchants, has put the figure closer to 70%.
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