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Amazon expands IP Accelerator to Europe after US SMBs register 6,000 trademarks

As we head into the biggest shopping period of the year — which this year may well have an even stronger online component than usual because of Covid-19 — Amazon has launched its latest effort to combat the sale of counterfeit goods on its site.
The e-commerce giant today announced that its IP Accelerator in now live in Europe — specifically France, Germany, Italy, Spain, Netherlands and the United Kingdom — to help SMBs selling on Amazon obtain trademarks on their intellectual property, protect their brands and tackle the sale of counterfeit goods, connecting companies with recommended legal firms to carry out work. Joining the IP Accelerator is free, while the legal aid is provided as “low-cost assistance”, with those costs coming in the form of “competitive, pre-negotiated rates,” Amazon said.
The European launch — in Amazon’s six biggest markets in Europe, covering more than 150,000 small and medium businesses selling on Amazon’s platform, which account for more than half the products sold in the region — comes just over a year after Amazon kicked off an IP Accelerator in the U.S., in October 2019.
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