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SellerX raises $118M to buy up and grow Amazon marketplace businesses

As Amazon’s Marketplace continues to grow and mature, a new opportunity has emerged in the world of e-commerce for a new breed of startups to consolidate the most promising of the smaller businesses that sell via Amazon’s platform, and build out their own economies of scale within that ecosystem. In the latest development, SellerX — a new outfit in Berlin — has closed a round of $118 million (€100 million) that it plans to use to roll up smaller enterprises that use Fullfilment by Amazon for payments, logistics and delivery for their products.
The round is being co-led by Cherry Ventures, Felix Capital and TriplePoint Capital, with participation also from Village Global, with Zalando co-founder David Schneider, Shutterfly CEO and former Amazon UK CEO Chris North, and the founders of KW Commerce, a big Amazon seller out of Germany (selling mobile phone accessories and home goods), also participating.
Notably, this $118 million is a seed round for the company, the first real money that it has raised to date, and it comes in the form of some equity, but mostly debt, which SellerX will use for acquisitions to play out its strategy, in the words of Malte Horeyseck (who co-founded the startup with Philipp Triebel) to become “the digital Procter & Gamble.”
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