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Sinch announces Conversation API to bring together multiple messaging tools

As communicating with customers across the world grows ever more challenging due to multiple channels, tools and networking providers, companies are looking for a way to simplify it all. Sinch, a company that makes communications APIs, announced a new tool this morning called the Conversation API designed to make it easier to interact with customers across the planet using multiple messaging products.
Sinch chief product officer Vikram Khandpur says that business is being conducted in different messaging channels such as SMS, WhatsApp or Viber depending on location, and businesses have to be able to communicate with their customers wherever they happen to be from a technology and geographic standpoint. What’s more, this need has become even more pronounced during a pandemic when online communication has become paramount.
Khandpur says that up until now, Sinch has concentrated on optimizing the SMS experience for actions like customer acquisition, customer engagement, delivery notifications and customer support. Now the company wants to take that next step into richer omni-channel messaging.
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