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Spotify takes on radio with its own daily morning show

Spotify’s streaming music service is starting to resemble terrestrial radio with today’s launch of the company’s first daily morning show, “The Get Up.” Like other morning shows designed for commuters, the new program will be led by hosts and will combine news, pop culture, entertainment and music. But in Spotify’s case, the music is personalized to the listener,
The show is not a live program, however. Unlike radio morning shows where content is broadcast live and often also involves interactions with listeners — like call-ins or contests — Spotify’s show is pre-recorded and made available as a playlist.
That means you can listen at any time after its 7 AM ET release on weekday mornings.
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