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Small business payments and marketing startup Fivestars raises $52.5M

It’s a difficult time for small businesses — to put it mildly. And Fivestars CEO Victor Ho said that many of the big digital platforms aren’t really helping.
Ho argued that those platforms (whether they offer delivery services, user reviews or marketing tools) all have the same underlying model: “They seek to take over a small business’ customer base and then charge them a tax to start reaching those customers.”
Superficially, a company like Fivestars, which has created software to support small business payments and marketing, might not sound that different.
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