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Audio learning startup Knowable switches to a $9.99-per-month subscription model

Knowable, the Andreessen Horowitz-backed startup focused on audio learning, is switching business models.
When the company launched last year, it charged users on a per-class basis. Starting today, it’s shifting entirely to a subscription model, where listeners pay $50 annually or $9.99 per month for unlimited access to the Knowable library.
“This gets us closer to our mission of daily, actionable learning,” co-founder and CEO Warren Shaeffer told me. In other words, the subscription encourages people to treat learning through Knowable as an ongoing habit, rather than a one-off experience.
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