Luxury watch maker Breitling issues digital certificates on the Ethereum blockchain

Breitling is partnering with Arianee to issue a new kind of certificates of authenticity for its luxury watches. Instead of relying on physical certificates, the watchmaker gives you a unique digital passport that certifies the origin of the watch.
Behind the scene, Arianee is using non-fungible tokens compliant with the Ethereums ERC-721 standard (remember CryptoKitties?). By using a blockchain-based solution, Breitling ensures that its digital passports remain future proof and cant be altered due to consensus mechanisms between nodes, nobody can connect to a centralized database, change some values or remove some data.
If you buy a Breitling watch, you get an guarantee card that you can scan. After downloading the Arianee wallet app on your phone, you can add your watch to your digital wallet. You can see the serial number and the activation date of the digital warranty.
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