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Ethel’s Club founder is launching Somewhere Good, a social platform that centers people of color

Naj Austin, founder and CEO of subscription-based physical and digital community Ethel’s Club, is building Somewhere Good to be a one-stop shop for people of color. Beyond being a place for people of color to connect, it’s also about creating a safe space for folks to be their authentic selves.
“A lot of how we’re talking about Somewhere Good with investors is this idea of a new online world where our identities are centered,” Austin told me. “The vision for Somewhere Good is you take your phone out of your pocket and, as a Black person or person of color, all of your needs are met there in that one place.”
That means folks could access communities around things like wellness, art, music and film, and engage in commerce through those groups. It’s not that some of these communities don’t already exist, it’s just that they’re fragmented across the web and not always easy to find.
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