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How Twilio built its own conference platform

Twilio’s annual customer conference was supposed to happen in May, but like everyone else who had live events scheduled for this year, it ran smack-dab into COVID-19 and was forced to cancel. That left the company wondering how to reimagine the event online. It began an RFP process to find a vendor to help, but eventually concluded it could use its own APIs and built a platform on its own.
That’s a pretty bold move, but one of the key issues facing Twilio was how to recreate the in-person experience of the show floor where people could chat with specific API experts. After much internal deliberation, they realized that was what their communication API products were designed to do.
Once they committed to going their own way, they began a long process that involved figuring out must-have features, building consensus in the company, a development and testing cycle and finding third-party partnerships to help them when they ran into the limitations of their own products.
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