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Pinterest officially launches new Story Pins format in beta

Pinterest is announcing its spin on the increasingly popular stories format today — Story Pins, which combine multiple pages of images, videos, voiceover and overlaid text.
We wrote about Story Pins back in June, and apparently various versions of the format have been in the works since last year. But the company is only officially launching Story Pins in beta today, along with a number of other tools designed to help creators on the platform.
Asked yesterday how Story Pins differ from the stories we’d see on Snapchat, Instagram or any other social media platform, Pinterest’s head of content, creator and homefeed product David Temple told reporters that Pinterest’s approach is different in a few key ways.
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