Spotify adds an interactive feature for podcasts with launch of ‘Polls’

Spotify today is introducing a new feature designed to make podcasts more interactive. The company says it’s beginning to test “Polls,” a tool that will allow listeners to engage with podcasts by answering questions posed by the podcast hosts during the show. The polls will appear in the Spotify app, and can be found either on the Now Playing screen or on the podcast episode’s page.
The user can then answer the question and view how their answer stacks up with the rest of the listener base in real-time. They won’t, however, be able to view the results of the poll without first participating themselves.
Participation in polls is entirely optional, Spotify says, and the votes will remain anonymous.
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