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TikTok rival Likee reaches 150M monthly users worldwide

As TikTok’s fate remains in flux, its smaller rival Likee has been making waves around the world, garnering 150 million monthly active users as of this June.
That’s according to the earnings report of Chinese internet company Joyy, the owner of Likee. For comparison, TikTok recorded about 200 million daily active users in early 2020, an investor with knowledge told TechCrunch. That means its MAU will be much bigger, and TikTok has seen explosive growth since the COVID-19 outbreak that kept people home. Even as a potential ban and forced sale loom in the U.S., TikTok’s growth has only slid slightly.
Likee has something different to offer, as it allows influencers to easily make money from virtual gifts they receive from fans, The Ken acutely observed (paywalled). TikTok, on the other hand, prioritizes content consumers.
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