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Hypotenuse AI wants to take the strain out of copywriting for ecommerce

Imagine buying a dress online because a piece of code sold you on its ‘flattering, feminine flair’ — or convinced you ‘romantic floral details’ would outline your figure with ‘timeless style’. The very same day your friend buy the same dress from the same website but she’s sold on a description of ‘vibrant tones’, ‘fresh cotton feel’ and ‘statement sleeves’.
This is not a detail from a sci-fi short story but the reality and big picture vision of Hypotenuse AI, a YC-backed startup that’s using computer vision and machine learning to automate product descriptions for ecommerce.
One of the two product descriptions shown below is written by a human copywriter. The other flowed from the virtual pen of the startup’s AI, per an example on its website.
Can you guess which is which?* And if you think you can — well, does it matter?
Hypotenuse AI wants to take the strain out of copywriting for ecommerce
Screengrab: Hypotenuse AI’s website
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