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PandaDoc announces second Series B extension worth $30M

PandaDoc, the startup that provides a fully digital sales document workflow from proposal to electronic signature to collecting payment, announced a $30 million Series B extension today, making it the the second such extension the company has taken since taking its original $15 million Series B in 2017. The total for the three B investments is $50 million.
Company co-founder and CEO Mikita Mikado says that he took this approach, taking the original money in 2017, then $5 million last year along with the money announced today because it made more sense financially for the company than taking a huge chunk of money all at once.
“Basically when we do little chunks of cash frequently, [we found that] you dilute yourself less,” Mikado told TechCrunch. He said that they’ve grown comfortable with this approach because the business became more predictable once it passed 10,000 customers. In fact today it has 20,000.
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