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Direct-to-consumer cat food startup Smalls raises $9M

While dog owners have plenty of direct-to-consumer options if they want to order pet food online, we haven’t seen a similar wave of startups for cats. But that may be starting to change.
Earlier this year, I wrote about Cat Person, a startup backed by Harry’s Labs offering a variety of cat care products, including food. And Smalls, a cat food startup that launched in 2018, is announcing today that it has raised $9 million in Series A funding.
Co-founders Matt Michaelson (CEO) and Calvin Bohn (COO) said that it’s not simply a matter of taking the D2C dog food model and applying it to cats.
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