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Parental control app Boomerang repeatedly blocked from Play Store, losing business

Apple isn’t the only one accused of kicking out competitive solutions from its App Store. Google did the same — for over a month at least — or so alleges parental control app maker Boomerang. The company’s product competes with Google’s own Family Link solution for controlling screen time and children’s use of mobile devices. The company claims Google repeatedly removed its application from the Play Store for a variety of issues, including violations of Google’s “Deceptive Behavior Policy” which relates to users’ inability to easily remove the application from their Android device.
The issue itself is complicated and an indication of how poor developer communication processes can make an existing problem worse, leading developers to complain of anti-competitive behaviors.
Like Apple, Google also has a set of rules developers have to agree to in order to publish apps on the Google Play store. The difficulty is that those rules are often haphazardly or unevenly enforced, requests for appeals are met with no replies or automated responses and, at the end of the day, there’s no way for a developer to reach a human and have a real discussion.
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