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Yotpo raises $75M for its e-commerce marketing cloud

Marketing Cloud has become an increasingly popular concept in the world of marketing technology used by the likes of Salesforce, Adobe, Oracle and others to describe their digital toolsets for organizations to identify and connect with customers. Now, a startup that is building its own take on the idea aimed specifically at e-commerce companies is announcing some funding after seeing a surge of business in the last few months.
Yotpo, which provides a suite of tool to help direct-to-comsumer and other e-commerce players build better relationships with customers, is today announcing that it has raised $75 million in funding, money it will use to continue growing its suite of products, as well as to acquire more customers and build out more integration partnerships.
The Series E included a number of Yotpos existing investors, namely Bessemer Venture Partners, Access industries (the owner of Warner Music Group, among a number of other holdings) and Vertex Ventures (a subsidiary of Temasek), new investor Hanaco (which focuses on Israeli startups Yotpo is co-headquartered in Tel Aviv and New York), and other unnamed investors.
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