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Amazon revamps its Alexa app to focus on first-party features, more personalization

After launching a number of new developer tools for Alexa last week, Amazon today introducing an updated version of its Alexa mobile app for consumers. The new app aims to offer a more personalized experience, particularly on users’ home screens, and offers more instructions on how and when consumers can use the digital assistant, among other changes. Notably, the app has moved its third-party skill suggestions off the main screen, to increase focus on how consumers are actually using Alexa.
The redesign offers an updated home screen, with a big Alexa button now at the top informing users they can either tap or say “Alexa” to get started.
This is followed by a list of personalized suggestions based on what consumers’ usage of the app indicates is important to them —  whether that’s reminders, a recently played item like their music or an Audible book, access to their shopping list, and so on.
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