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Kobo introduces the lackluster Nia to replace its budget Aura e-reader

The e-reader category was exciting once — or at least as exciting as one could hope from such a space. It was a vibrant category, with plenty of key players, each looking to outdo one another. But as is the case with a depressing number of verticals, Amazon has largely wiped the floor with the competition.
Through all of this, however, Kobo has managed to remain a constant — thanks in no small part to its acquisition by Japanese retail giant Rakuten back in 2012. The company manages to maintain solid market share in a number of countries, including Canada, France, Japan, Australia and New Zealand. It has managed to maintain this presence, in part, due to so solid innovations on the tech side that have helped keep Amazon on its toes.
Kobo introduces the lackluster Nia to replace its budget Aura e-reader
Image Credits: Brian Heater
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