Peacock is the latest streaming service to skip Roku and Amazon Fire TV

While NBCUniversal is launching its Peacock streaming service tomorrow with support for a variety of platforms (including iOS and Android devices, Apple TV, Chromecast and Xbox One), two big names are missing from the list — the two largest connected TV platforms, Roku and Amazon Fire TV.
If this sounds familiar, it’s because WarnerMedia’s HBO Max similarly skipped both platforms. At the time, WarnerMedia simply said, “We look forward to reaching agreements with the few outstanding distribution partners left” — but nearly two months later, no agreements have been announced.
Today’s launch materials don’t mention Roku or Amazon, and an NBCUniversal spokesperson has not yet responded to my request for comment. However, a report last week on CNBC predicted the company was unlikely to reach deals with either platform before launch, and it suggested that there are different issues at play.
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