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Social Construct’s computer-optimized buildings could shake construction industry’s foundations

Construction is one of the largest industries still resisting the call of the 21st century, its practitioners opting for decades-old but tried and true methods. Ben Huh, of Cheezburger fame, aims to modernize the planning and assembly of buildings with software-generated floorplans and rooms that fit together like LEGO bricks.
Huh’s new company, Social Construct, handles everything from design to execution, leaving only the actual in-person work to construction contractors. By optimizing layouts, laying cables and pipes below floors instead of in walls, and standardizing both pieces and assembly, this new tech-informed method could reduce the time and cost of constructing a building by 20 to 30 percent.
The company emerged in 2017 out of a project at Y Combinator, where Huh worked after leaving web culture trailblazer Cheezburger. While researching the economics of construction, he was surprised at both the scale and dated nature of the industry.
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