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App Annie launches ad analytics product Ascend

App Annie is building on last year’s acquisition of analytics company Libring with the launch of a new version of Libring, rebranded as App Annie Ascend.
CEO Ted Krantz told me that while Ascend will be sold to existing App Annie customers, the real hope is to reach “a dramatically different market” as App Annie moves beyond just providing app market data by offering advertising analytics as well — particularly for game publishers and other companies on the supply side of the ad industry.
Krantz argued that with mobile platforms and browsers adding more limitations to user tracking (most recently with Apple’s announcement that it will give users the ability to decline app ad tracking), “the room is going to get pretty dark” for advertisers — creating an opportunity for App Annie’s approach of combining broader market data with a publisher’s own first party data.
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