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Snapchat tests TikTok-style navigation for exploring public content

Snapchat could be gearing up to more directly challenge TikTok. The company confirmed it’s testing a new experience that allows users to move through Snapchat’s public content with a vertical swiping motion — a gesture that’s been popularized by TikTok, where it allows users to advance between videos. Snapchat says the feature is one of its experiments in exploring different, immersive visual formats for community content.
The test is focused on content that’s published publicly to Snapchat Discover, not your friends’ private Stories. But because Stories can have multiple parts, users will still tap to advance through the Story, as before. But in the new experiment, a horizontal swiping motion — either to the left or right — will exit the experience, instead of moving you between Stories, as before.
For anyone who spends much of their time on TikTok, the vertical swipe now feels like a more natural way to move through videos. And it’s almost disorienting to return to Snapchat or other apps where the horizontal swipe is used.
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