Harley-Davidsons Rewire plan starts with 700 jobs cuts, ousted CFO

Harley-Davidson, the storied and struggling Milwaukee-based company that last year launched its first production electric motorcycle in an effort to reboot sales and appeal to a younger customer base, is cutting 700 jobs from its global operations. About 500 workers will be laid off before the end of the year, the company said Thursday.
The companys CFO John Olin is also out, effective immediately. Harley-Davidsons current VP Treasurer Darrell Thomas has taken over as interim CFO until a successor is appointed. Significant changes are necessary, and we must move in new directions, Harley Davidson Chairman, president and CEO Jochen Zeitz said in a statement.
Harley-Davidson has branded its job cuts and restructuring plan The Rewire, which Zeitz spoke about in the companys first-quarter earnings call back in April. At the time, Zeitz said the company was still committed to its other strategic plan known as More Roads that aimed to make the manufacturer an accessible, global brand through marketing and dealership initiatives and a series of new products that included small displacement motorcycles for Asia markets and EVs starting with the LiveWire.
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