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Google expands its Swirl 3D ad format

Google is announcing the global availability of Swirl, an ad format that the company unveiled in beta just over a year ago.
The Swirl format involves banner ads that include interactive 3D product models. As the company put it in a blog post:
Swirl lets consumers engage with a product like it’s right in front of them by allowing them to rotate, zoom and expand the creative in the ad. Swirl ads allow brands to illustrate changes in behavior, new technology performance, unique product features and more.
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