Samsung will not exhibit at IFA 2020, opts for digital event instead

Stop me if you’ve heard this one before. A major company just announced that it will not be taking part in an in-person trade show, instead opting to go online only. After early reports from South Korean press, Samsung has just confirmed with TechCrunch that it will not be taking part in Europe’s largest consumer tech trade show. 
“We have taken the exciting decision to share our latest news and announcements at our own digital event in early September,” the company tells TechCrunch. “While Samsung will not be participating in IFA 2020, we look forward to our continued partnership with IFA in the future.”
The decision comes as the COVID-19 pandemic continues to surge. Earlier today, the European Union announced that it will be opening travel from 15 countries starting tomorrow, while continuing to ban travelers from the United States, Brazil and Russia, where COVID-19 remains an on-going concern.

Berlin’s IFA tech conference will go ahead in-person this September — with caveats
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