Endlesss, the iOS music-making app from Tim Exile, takes to Kickstarter for desktop version

In entrepreneurship, timing is everything. Launch too early and the market or underlying tech may not be ready to support your idea. Launch too late and the opportunity may have already been conceded to competitors. For Endlesss, the music-making app from Tim Exile, the timing feels just right.
Launched on March 31st, just as the U.K. and many other countries around the world entered lockdown, the iOS app’s collaborative approach to music making proved to be an overnight hit. It seems that many people not only had time to fill, but craved the kinds of social and creative interactions that Endlesss was conceived to facilitate.
More broadly, Exile tells me the app and cloud-service is based on the premise that music has always been about performance and social interactions. However, as the recording industry developed, the tools for making music developed with it. This saw the onus put squarely on producing a final product — music-making as a means to an end rather than a means in itself — and along the way the spontaneity or “in the moment” element of music has been lost.
See also:
Leave a comment
  • Latest
  • Read
  • Commented
Calendar Content
«    Июль 2020    »