Snapchat’s ‘dynamic ads’ product for e-commerce retailers rolls out worldwide

Snap today announced the global expansion of its new advertising product, Dynamic Ads. The ad product first introduced last fall allows advertisers to automatically create ads in real-time, using the brand’s extensive product catalogs. Snap provides a variety of mobile-ready templates for advertisers to choose from, then serves the ads to Snapchat’s 229 million daily active users based on their interests.
Before today, the ads were only offered in the U.S. Now, Snap says it’s making the ad product available to all international global advertisers.
Dynamic Ads appeal to advertisers as they enable them to reach Snapchat’s user base more efficiently. Advertisers don’t have to spend time manually creating their advertisement to fit Snapchat’s vertical format, but instead, sync their product catalog with the social platform and allow Snap to build their ads in real-time. Another advantage of this format is that as product availability or pricing changes, the Snapchat ads will also automatically adjust.
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