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Pinterest adds a ‘Shop’ tab to its Lens Camera search results to showcase matching in-stock products

As more retailers are bringing their products online via Pinterest, the company this morning is launching a new “Shop” tab in its Lens camera search results that will show the matching in-stock merchandise similar to a photo you take of something offline in the real world or even uploaded as a screenshot.
To use the new tab, you first click the camera in the Search bar, and snap a photo or upload one. You’ll then see a “Shop” tab with shoppable Product Pins, including price and availability, along with links that deliver consumers to the retailer’s checkout page.
While the camera was originally intended to help shoppers find matching products to those they saw in real-world stores and elsewhere while out and about, Pinterest suggests that consumers can now use the feature to find matches to products without leaving their house. You could snap a photo of your favorite running shoes you need to replace, for instance, or upload photos from your phone’s Camera Roll or from a blog or any other platform.
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