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Italy’s Commerce Layer raises $6M led by Benchmark for its headless e-commerce platform

In the world of commerce, the last few months have underscored the fact that every retailer, brand and entity that sells or distributes something needs to have a digital strategy. Today, one of the startups that’s built a platform aimed at giving them more control in that process is announcing a Series A to continue expanding its business.
Commerce Layer, which has built a “headless” e-commerce platform — used to develop online sales strategies that use APIs to plug your inventory to take orders and payments from a variety of endpoints like other marketplaces, your own site and app (and the various payment systems you might use depending on the country you’re selling into), messaging services, social channels, and more — has raised a Series A of $6 million, which CEO and founder Filippo Conforti said the startup will be using to continue expanding in more geographies and adding in more endpoints to fit the needs of its current (and future) customers.
The funding is being led by Benchmark Capital, with participation also from Mango Capital, DAXN, PrimeSet, SV Angel, and NVInvestments. The startup is based out of Italy — specifically, just outside of Florence in Tuscany. And so the funding is notable for a few reasons: first, for the investors; second, what it says about this particular category in the tech ecosystem right now; and third, that even in what was at one point the epicenter of the COVID-19 outbreak in Western countries, we are seeing signs of recovery and activity in the tech ecosystem.
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