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A 12 year journey ends as Skimlinks is acquired by retail marketing platform Connexity

Connexity, a lead-gen platform for online retailers, has acquired Skimlinks, a UK platform for publishers to make money through affiliate links. Terms of the deal were undisclosed. According to Crunchbase, Skimlinks had raised a total of $25.5M and reached a late a Series C stage of funding, the final round coming from Frog Capital which invested $16M.
An early Seed investor was Sussex Place Ventures way back in 2009. For context, San Francisco-based competitor VigLink, which has raised a total of $27.3 million, remains an independent company.
Sources in the VC industry indicate that the acquisition was a “decent one” that may even have hit three figures, with a possible a large-ish earnout and equity component. Certainly, this was not a ‘firesale,’ by any means.
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