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EQT acquires freemium graphics and stock photo marketplace, Freepik

Freepik, a Malaga-Spain based website which offers a curated freemium marketplace of vector graphics and stock photos fed by a community of contributing designers and photographers, is being acquired by investment and private equity firm EQT.
The EQT Mid Market Europe fund has entered into an agreement to acquire a majority stake of Freepik from its founders and management team, who will remain on as minority owners, with co-founders, Alejandro and Pablo Blanes and Joaquin Cuenca, continuing to lead the company day to day, the pair said in a press release today.
EQT believes favorable global trends are set to feed Freepik’s business, with the PE firm pointing to factors such as the increasing shift to digital advertising, the “global democratization of content production” via social media and the surge in mobile media and online gaming — areas it says have shown resilience to downturns and recessions.
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