Customer journey hijacking prevention tool Namogoo acquires Personali for its behavioural analytics

Namogoo, the Israel-based company that has developed a solution for e-commerce and other online enterprises to prevent customer journey hijacking, has acquired behavioural analytics company Personali. Terms of the deal remain undisclosed, although we understand the Personali is joining Namogoo .
Described as a strategic acquisition, Personali which was founded in 2011 and had raised $15 million to date from backers such as Norwest Venture Partners, Cedar Fund, and Gemini Partners provides AI-powered behavioural analytics tools for personalising in-site incentives and therefore helping to increase sales.
Specifically, it claims that by optimising and personalising discounts at strategic moments along the customer journey, brands using Personalis various solutions have seen conversions increase by 32% while reducing the cost of promotions by 30%. That dovetails nicely with Namogoos proposition.
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