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YouTube launches a free, DIY tool for businesses in need of short video ads

YouTube today is launching a new tool aimed at small businesses that need a simple, low-cost way to create videos, but may not have the creative experience or technical know-how required to do so. The YouTube Video Builder, as the new tool is simply called, has been in testing with a small group of customers for months but has been rushed to launch more publicly in light of the COVID-19 pandemic, where in-person video shoots are no longer an option, and many small businesses are strapped for cash.
“We think Video Builder can help businesses of all sizes who need quick videos, especially now, when we’ve heard from many businesses that they need to update their messaging to customers quickly and easily,” said Ali Miller, director of Product Management at YouTube Ads.
To gain access to the tool, the business will need only a Google Account that can be used to log into Google’s services, like Gmail and YouTube. If they don’t have one, they can link their non-Google email address to a Google account instead. And to save and publish the video, the business will need its own YouTube channel. 
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